Strategy transformation through strategic innovation capability - a case study of Fanuc

Mitsuru Kodama, Tomoatsu Shibata

研究成果: Article査読

33 被引用数 (Scopus)


This paper presents a theoretical framework under which large companies should be able to bring about strategy transformation. First, we present the concept of 'strategic innovation capability', a corporate system capability to achieve corporate strategy transformation by strategic innovation. Then, we consider strategic innovation capability by comparing it with previous theories (dynamic capability, major innovation, dynamic capability, breakthrough innovation capability). Second, we present the case example of strategy transformation at Fanuc, a company that holds the top global share in the numerical control (NC) market. In this case study research, we consider and analyze historically how the company aimed for new creativity in the NC market, developed innovative NC technology for the machine tool market, and used that technology energetically for commercialized products. From the strategic innovation capability framework, the core theory of this paper, we also analyze and consider how top management made conscious efforts to form a new development organization within the company, and the processes involved in achieving strategy transformation to establish competitive superiority in this field. Finally, we discuss the implications drawn from this case analysis, and the issues for future research.

ジャーナルR and D Management
出版ステータスPublished - 2014 1月 1

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • ビジネス、管理および会計(全般)
  • 戦略と経営
  • 技術マネージメントおよび技術革新管理


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