Reducing project related uncertainty in the ‘fuzzy front end’ of innovation: a comparison of German and Japanese product innovation projects

Cornelius Herstatt, Birgit Verworn, Akio Nagahira

研究成果: Article査読

64 被引用数 (Scopus)

抄録

In this paper, we report on the results of an exploratory study including 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases we observed a range of activities to reduce project specific uncertainties and revealed differences in the practice of innovation management in both the German and Japanese companies. The focus of our research was the so-called ‘fuzzy front end’, activities and typical deliverables in the innovation process, which might be affected by front end management practice. Overall, in the case of the German as well as the Japanese projects, the uncertainties affected by the market or technology could successfully be reduced during the ‘fuzzy front end’ and the majority of projects achieved their objectives and efficiency targets. Nevertheless, our study revealed differences in the way such uncertainties were reduced by the companies in Japan and Germany.

本文言語English
ページ(範囲)43-65
ページ数23
ジャーナルInternational Journal of Product Development
1
1
DOI
出版ステータスPublished - 2004
外部発表はい

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 経済学、計量経済学
  • 戦略と経営
  • 技術マネージメントおよび技術革新管理

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