Managing the change of strategy from customisation to product platform: Case of Mabuchi Motors, a leading DC motor manufacturer

Tomoatsu Shibata, Mitsuru Kodama

研究成果: Article査読

5 被引用数 (Scopus)

抄録

This paper analyses how component manufacturers can change from a customisation to a product platform strategy. This change requires component manufacturers to deal with issues related to the product architecture of the component itself and to the product development process required to sustain the platform strategy. This paper presents an in-depth analysis of the change in product strategy of Mabuchi Motors, a specialised DC motor manufacturer that sells DC motors for an average of 50 yen and that has enjoyed long-term stability and high profitability. The process involved in changing product strategy is analysed from two perspectives, the design concept (product architecture) of the DC motor, and its product development process. Academically, this study may contribute to enhancing the quality of product platform strategies by expanding these strategies from end product manufacturers to component manufacturers.

本文言語English
ページ(範囲)289-305
ページ数17
ジャーナルInternational Journal of Technology Management
67
2
DOI
出版ステータスPublished - 2015

ASJC Scopus subject areas

  • 労使関係
  • 工学(全般)
  • コンピュータ サイエンスの応用
  • 戦略と経営
  • 法学

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