Impact analysis of FFE practices of new product development in Japanese companies

Yong Cao, Ren Song Chen, Li Zhao, Akio Nagahira

研究成果: Conference contribution

2 被引用数 (Scopus)

抄録

Recently, increased attention has been paid to the front end of New Product Development (NPD). In this paper, we report on the key factors for success with regard to the front end activities of NPD in 513 Japanese companies. We develop and test a causal model of relationships among key variables relating to the front end factors and success. The causal model is tested with AMOS using information from 513 completed NPD projects from Japanese manufacturing firms. The results of this study are summarised as follows: First, the more both market uncertainty and technical uncertainties are reduced during the front end, the higher is the effectiveness of NPD projects. Second, the more intensively new projects are planned prior to the start of development, the more both market and technical uncertainties are reduced. Finally, in the industry goods firms, it is easy for managers to develop the initial planning, and it has a greater impact on reduction of market uncertainty compared to the consumer goods firms. In contrast, as it is very difficult for managers in consumer goods firms to develop an initial plan, managers involve several function members within their project team, and often bring in external resources to reduce market uncertainty.

本文言語English
ホスト出版物のタイトル2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings, ICMSE
ページ1449-1456
ページ数8
DOI
出版ステータスPublished - 2008 12月 22
イベント2008 International Conference on Management Science and Engineering 15th Annual Conference, ICMSE - Long Beach, CA, United States
継続期間: 2008 9月 102008 9月 12

出版物シリーズ

名前2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings, ICMSE

Other

Other2008 International Conference on Management Science and Engineering 15th Annual Conference, ICMSE
国/地域United States
CityLong Beach, CA
Period08/9/1008/9/12

ASJC Scopus subject areas

  • 経営科学およびオペレーションズ リサーチ
  • 電子工学および電気工学

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