"Fuzzy front end" practices in innovating Japanese companies

Cornelius Herstatt, Birgit Verworn, Christoph Stockstrom, Akio Nagahira, Osamu Takahashi

研究成果: Chapter

1 被引用数 (Scopus)

抄録

In a comparison of 14 German and 14 Japanese NPD projects, Herstatt et al. (2004: 20) report on front-end related activities in these countries. They found Japanese companies to rely on a comparatively formal approach with strong methodological support to reduce uncertainty. With this paper we try to extend and test their propositions in order to develop a deeper understanding of Japanese front end activities in the context of a large scale study. We will report on findings about typical activities such as idea generation and assessment, and the reduction of market and technological uncertainty. In addition, we will show differences in the practices between successful and unsuccessful companies with regard to the execution of several front end activities.

本文言語English
ホスト出版物のタイトルManagement of Technology and Innovation in Japan
出版社Springer
ページ167-183
ページ数17
ISBN(印刷版)3540253262, 9783540253266
DOI
出版ステータスPublished - 2006
外部発表はい

ASJC Scopus subject areas

  • 経済学、計量経済学および金融学(全般)
  • ビジネス、管理および会計(全般)

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