抄録

As shown in cases of photosensitive epilepsy, audio-visual stimuli can have various effects on the human body. However, until now, there have been no reports investigating the effect of television commercials on the human body. In this study, for which we obtained ethical approval, we are the first ones to investigate the effect of television commercials on the human cardiovascular and autonomic nervous systems. Cardiovascular and autonomic nervous functions were evaluated using the human face blood flow analyzing system invented in Tohoku University (Jpn.Pt. 4789203, 5161671, 5390851, 5408751). No epilepsy and no patho-physiological reactions were observed after viewing of soft TV commercials including commercials from the advertising awards. Autonomic nerve responses were shown to be altered depending on the interests and preferences of the viewer. Our results suggest that assessing the response of the human body to TV commercials will become a key aspect of the process of creating TV commercials.

本文言語English
ホスト出版物のタイトル11th Asian-Pacific Conference on Medical and Biological Engineering - Proceedings of the Online Conference, APCMBE 2020
編集者Yasuyuki Shiraishi, Ichiro Sakuma, Keiji Naruse, Akinori Ueno
出版社Springer Science and Business Media Deutschland GmbH
ページ77-82
ページ数6
ISBN(印刷版)9783030661687
DOI
出版ステータスPublished - 2021
イベント11th Asian-Pacific Conference on Medical and Biological Engineering, APCMBE 2020 - Okayama, Japan
継続期間: 2020 5 252020 5 27

出版物シリーズ

名前IFMBE Proceedings
82
ISSN(印刷版)1680-0737
ISSN(電子版)1433-9277

Conference

Conference11th Asian-Pacific Conference on Medical and Biological Engineering, APCMBE 2020
国/地域Japan
CityOkayama
Period20/5/2520/5/27

ASJC Scopus subject areas

  • バイオエンジニアリング
  • 生体医工学

フィンガープリント

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