Despite the effectiveness of convolutional neural networks (CNNs) for image classification, our understanding of the effect of shape of convolution kernels on learned representations is limited. In this work, we explore and employ the relationship between shape of kernels which define receptive fields (RFs) in CNNs for learning of feature representations and image classification. For this purpose, we present a feature visualization method for visualization of pixel-wise classification score maps of learned features. Motivated by our experimental results, and observations reported in the literature for modeling of visual systems, we propose a novel design of shape of kernels for learning of representations in CNNs. In the experimental results, the proposed models also outperform the state-of-the-art methods employed on the CIFAR-10/100 datasets  for image classification. We also achieved an outstanding performance in the classification task, comparing to a base CNN model that introduces more parameters and computational time, using the ILSVRC-2012 dataset . Additionally, we examined the region of interest (ROI) of different models in the classification task and analyzed the robustness of the proposed method to occluded images. Our results indicate the effectiveness of the proposed approach.