Considerations for commoditization factors in flat-screen TV industry

Hirotoshi Uehara, Yusuke Makino, Hiroyuki Nagano, Keisuke Uenishi, Shuichi Ishida

研究成果: Conference contribution

抄録

Price declining factors of flat-screen TV with a focus on LCD TV are analyzed from two different aspects in terms of commoditization: Aspect of company's product development such as adoption ratio of self-manufactured panels and offshore production ratio and aspect of LCD panel industry growth. It was confirmed that product development has impact on price decline and that there is a strong relationship between LCD panel production capability and LCD TV price decline. Considering these analysis results, it is believed that modularization and Japanese manufacturers' offshore production have led to global competition and production volume has increased due to active investment on LCD industry, which resulted in price competition and commoditization. In light of all this, there are some implications for Japanese manufacturers: First one is whether or not products can continually provide differentiated values and second is to implement adequate development strategies to internally retain product collaboration process technology.

本文言語English
ホスト出版物のタイトルIEEE International Conference on Industrial Engineering and Engineering Management
出版社IEEE Computer Society
ページ381-384
ページ数4
ISBN(電子版)9781479909865
DOI
出版ステータスPublished - 2014 11 18
外部発表はい
イベント2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand
継続期間: 2013 12 102013 12 13

出版物シリーズ

名前IEEE International Conference on Industrial Engineering and Engineering Management
ISSN(印刷版)2157-3611
ISSN(電子版)2157-362X

Conference

Conference2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
国/地域Thailand
CityBangkok
Period13/12/1013/12/13

ASJC Scopus subject areas

  • ビジネス、管理および会計(その他)
  • 産業および生産工学
  • 安全性、リスク、信頼性、品質管理

フィンガープリント

「Considerations for commoditization factors in flat-screen TV industry」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル