TY - GEN
T1 - Considerations for commoditization factors in flat-screen TV industry
AU - Uehara, Hirotoshi
AU - Makino, Yusuke
AU - Nagano, Hiroyuki
AU - Uenishi, Keisuke
AU - Ishida, Shuichi
PY - 2014/11/18
Y1 - 2014/11/18
N2 - Price declining factors of flat-screen TV with a focus on LCD TV are analyzed from two different aspects in terms of commoditization: Aspect of company's product development such as adoption ratio of self-manufactured panels and offshore production ratio and aspect of LCD panel industry growth. It was confirmed that product development has impact on price decline and that there is a strong relationship between LCD panel production capability and LCD TV price decline. Considering these analysis results, it is believed that modularization and Japanese manufacturers' offshore production have led to global competition and production volume has increased due to active investment on LCD industry, which resulted in price competition and commoditization. In light of all this, there are some implications for Japanese manufacturers: First one is whether or not products can continually provide differentiated values and second is to implement adequate development strategies to internally retain product collaboration process technology.
AB - Price declining factors of flat-screen TV with a focus on LCD TV are analyzed from two different aspects in terms of commoditization: Aspect of company's product development such as adoption ratio of self-manufactured panels and offshore production ratio and aspect of LCD panel industry growth. It was confirmed that product development has impact on price decline and that there is a strong relationship between LCD panel production capability and LCD TV price decline. Considering these analysis results, it is believed that modularization and Japanese manufacturers' offshore production have led to global competition and production volume has increased due to active investment on LCD industry, which resulted in price competition and commoditization. In light of all this, there are some implications for Japanese manufacturers: First one is whether or not products can continually provide differentiated values and second is to implement adequate development strategies to internally retain product collaboration process technology.
KW - Commoditization factors
KW - Flat-Screen TV
KW - Japanese manufacturers
KW - LCD TV
KW - offshore production
UR - http://www.scopus.com/inward/record.url?scp=84914167168&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84914167168&partnerID=8YFLogxK
U2 - 10.1109/IEEM.2013.6962438
DO - 10.1109/IEEM.2013.6962438
M3 - Conference contribution
AN - SCOPUS:84914167168
T3 - IEEE International Conference on Industrial Engineering and Engineering Management
SP - 381
EP - 384
BT - IEEE International Conference on Industrial Engineering and Engineering Management
PB - IEEE Computer Society
T2 - 2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
Y2 - 10 December 2013 through 13 December 2013
ER -