Who suffers pluralistic ignorance of conflict avoidance among Japanese? Individual differences in the value of social harmony

Takashi Saito, Kenichi Obuchi

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)

    Abstract

    Purpose – The purpose of this study is to examine individual differences in the susceptibility to pluralistic ignorance of avoidance among Japanese by measuring the value of social harmony. Design/methodology/approach – Two studies were conducted to examine the effects of a concern for social harmony on pluralistic ignorance of conflict avoidance among Japanese, hypothesizing that the pluralistic ignorance of avoidance will occur more frequently among those with a low regard for the value of social harmony than those with a high regard. Findings – Consistent with the hypothesis, pluralistic ignorance occurred only among Japanese participants with a low regard for the value of social harmony and not among those who valued it highly. Originality/value – These findings suggest that those who have a different stance from the cultural value feel a normative pressure by the biased perception of others' behavior due to pluralistic ignorance, which, as a result, works to preserve the predominant cultural value.

    Original languageEnglish
    Pages (from-to)112-125
    Number of pages14
    JournalInternational Journal of Conflict Management
    Volume24
    Issue number2
    DOIs
    Publication statusPublished - 2013 Apr 19

    Keywords

    • Conflict avoidance
    • Cultural value
    • Individual behaviour
    • Japan
    • Pluralistic ignorance
    • Social harmony

    ASJC Scopus subject areas

    • Communication
    • Strategy and Management
    • Management of Technology and Innovation

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