Who suffers pluralistic ignorance of conflict avoidance among Japanese? Individual differences in the value of social harmony

Takashi Saito, Ken ichi Ohbuchi

    Research output: Contribution to journalArticle

    1 Citation (Scopus)

    Abstract

    Purpose-The purpose of this paper was to examine individual differences in the susceptibility to pluralistic ignorance of avoidance among Japanese by measuring the value of social harmony. It was hypothesized that the pluralistic ignorance of avoidance will occur more frequently among those with a low regard for the value of social harmony than those with a high regard. Design/methodology/approach-In two scenario studies, the authors had participants rate both their own avoidance and others’ avoidance in conflict situations. In Study 1, the authors measured the value of social harmony by Yamaguch et al.’s (1995) Collectivism Scale, and they originally constructed a scale to measure the value in Study 2. Findings-Consistent with the hypothesis, pluralistic ignorance occurred only among Japanese participants with a low regard for the value of social harmony and not among those who valued it highly. Originality/value-These findings suggest that those who have a different stance from the cultural value feel a normative pressure by the biased perception of others’ behavior due to pluralistic ignorance, which, as a result, works to preserve the predominant cultural value.

    Original languageEnglish
    Pages (from-to)261-275
    Number of pages15
    JournalInternational Journal of Conflict Management
    Volume25
    Issue number3
    DOIs
    Publication statusPublished - 2014 Jul 8

    Keywords

    • Conflict avoidance
    • Cultural value
    • Japanese
    • Pluralistic ignorance
    • Social harmony

    ASJC Scopus subject areas

    • Communication
    • Strategy and Management
    • Management of Technology and Innovation

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