Web site structure and content recommendations

Juan D. Velásquez, Hiroshi Yasuda, Terumasa Aoki

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

Web sites have become necessary channels for effective marketing and efficient operation for almost every company. To maintain and update a site is, however, a non-trivial task due to the complexity of the underlying business and the dynamic visitor behavior. Tools for the reconfiguration of web sites offer help for such tasks. We propose a methodology for the reconfiguration of web structure and content. Its application to the web site of a Chilean bank shows its benefits.

Original languageEnglish
Title of host publicationProceedings - IEEE/WIC/ACM International Conference on Web Intelligence, WI 2004
EditorsN. Zhong, H. Tirri, Y. Yao, L. Zhou
Pages636-639
Number of pages4
Publication statusPublished - 2004 Dec 1
EventProceedings - IEEE/WIC/ACM International Conference on Web Intelligence, WI 2004 - Beijing, China
Duration: 2004 Sep 202004 Sep 24

Publication series

NameProceedings - IEEE/WIC/ACM International Conference on Web Intelligence, WI 2004

Other

OtherProceedings - IEEE/WIC/ACM International Conference on Web Intelligence, WI 2004
CountryChina
CityBeijing
Period04/9/2004/9/24

ASJC Scopus subject areas

  • Engineering(all)

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