TY - GEN
T1 - Web site improvements based on representative pages identification
AU - Ríos, Sebastían A.
AU - Velásquez, Juan D.
AU - Yasuda, Hiroshi
AU - Aoki, Terumasa
PY - 2005/12/1
Y1 - 2005/12/1
N2 - Many researchers have successfully shown that web content mining technics and web usage mining techniques can help to find out important patterns on the content and browsing behavior in a site. However, still it is an open problem how to reach a good interpretation of the cluster results after the mining process. We propose a technique called Reverse Clustering Analysis (RCA) applied to a Self Organizing Feature Map in order to identify the most representative Web Pages of the Site. Then use this information to perform enhancements in the site. Our mining process is based on the combination of WCM and WUM to find out the content that is most interesting for the visitors. We successfully test our proposal in a real web site.
AB - Many researchers have successfully shown that web content mining technics and web usage mining techniques can help to find out important patterns on the content and browsing behavior in a site. However, still it is an open problem how to reach a good interpretation of the cluster results after the mining process. We propose a technique called Reverse Clustering Analysis (RCA) applied to a Self Organizing Feature Map in order to identify the most representative Web Pages of the Site. Then use this information to perform enhancements in the site. Our mining process is based on the combination of WCM and WUM to find out the content that is most interesting for the visitors. We successfully test our proposal in a real web site.
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M3 - Conference contribution
AN - SCOPUS:33745584815
SN - 3540304622
SN - 9783540304623
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 1162
EP - 1166
BT - AI 2005
T2 - 18th Australian Joint Conference on Artificial Intelligence, AI 2005: Advances in Artificial Intelligence
Y2 - 5 December 2005 through 9 December 2005
ER -