Visual and tactile cross-modal mere exposure effects

Miho Suzuki, Jiro Gyoba

    Research output: Contribution to journalArticlepeer-review

    21 Citations (Scopus)


    The affective system enables people to perceive and judge the emotional content of stimuli from various sensory modalities. Cross-modal interactions in affective processes, however, are less well understood. Using novel three-dimensional objects, we investigated cross-modal mere exposure effects between vision and touch. Previewing objects increased the preference judged by hand, while pre-touching did not modulate the preference judged by vision. Moreover, these effects were found to be independent of recognition performance, suggesting a dissociation between affective and cognitive processing. Our demonstration of a cross-modal mere exposure effect suggests that the affective system integrates inputs from visual and tactile modalities asymmetrically.

    Original languageEnglish
    Pages (from-to)147-154
    Number of pages8
    JournalCognition and Emotion
    Issue number1
    Publication statusPublished - 2008 Jan

    ASJC Scopus subject areas

    • Experimental and Cognitive Psychology
    • Developmental and Educational Psychology
    • Arts and Humanities (miscellaneous)


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