The social roles of Japanese companies under the “new public” policy: How they collaborated with nonprofit organizations to rescue the areas affected by the Great East Japan earthquake of 2011

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The analysis of this chapter indicates that a company can be a player in creating the “new public” by showing the collaboration between Japanese companies and the nonprofit sectors, including nonprofit organizations in support activities. Although traditional Japanese companies are community organizations that are closed and scarcely related to the external society, their existing value structure began to sway with the bubble burst and globalization, resulting in the new moves of Japanese companies.

Original languageEnglish
Title of host publicationJapanese Management in Change
Subtitle of host publicationThe Impact of Globalization and Market Principles
PublisherSpringer Japan
Pages51-64
Number of pages14
ISBN (Electronic)9784431550969
ISBN (Print)9784431550952
DOIs
Publication statusPublished - 2015 Jan 1

Keywords

  • Nonprofit organizations
  • The Great East Japan Earthquake
  • The New Public
  • Types of collaboration

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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