The impact of fuzzy front end activities and changes in project execution on new product development project success in Japanese manufacturing firms: Comparative study between B2B and B2C projects

Akio Nagahira, Ko Yamasaki, Sumie Ishihara, Shuichi Ishida

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In this study, a comparative study was carried out to investigate the direct and indirect impacts of fuzzy front end (FFE) activities and changes in project execution on new product development (NPD) projects success of business-to-business type (B2B) and business-to-consumer type (B2C) projects respectively in Japanese manufacturing firms. Structural equation modeling (SEM) analysis was used to analyse the data. The following conclusions were obtained from analysis results. The ideal activities during the FFE and the project execution were changed according to the situation such as product and period. Following contingency theory, managers should adapt to external and internal circumstances. Results revealed that problems were found in the B2B and B2C respectively. B2B projects should intensify the reduction of market uncertainty and changes in the project execution phase were kept to minimum. B2C projects should activate the reduction of technical uncertainty and made the project execution phase flexible. In further studied, it seems beneficial to analyse the data another perspective such as company size or industry. It can offer more practical result and be applied for real business. These results contribute to NPD project management according to types of the products of firms.

Original languageEnglish
Title of host publicationPICMET 2018 - Portland International Conference on Management of Engineering and Technology
Subtitle of host publicationManaging Technological Entrepreneurship: The Engine for Economic Growth, Proceedings
EditorsHarm-Jan Steenhuis, Kiyoshi Niwa, Gary Perman, Dundar F. Kocaoglu, Timothy R. Anderson, Dilek Cetindamar Kozanoglu
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781890843373
DOIs
Publication statusPublished - 2018 Oct 4
Event2018 Portland International Conference on Management of Engineering and Technology, PICMET 2018 - Honolulu, United States
Duration: 2018 Aug 192018 Aug 23

Publication series

NamePICMET 2018 - Portland International Conference on Management of Engineering and Technology: Managing Technological Entrepreneurship: The Engine for Economic Growth, Proceedings

Other

Other2018 Portland International Conference on Management of Engineering and Technology, PICMET 2018
CountryUnited States
CityHonolulu
Period18/8/1918/8/23

ASJC Scopus subject areas

  • Strategy and Management
  • Communication
  • Engineering (miscellaneous)
  • Management of Technology and Innovation
  • Organizational Behavior and Human Resource Management
  • Computer Networks and Communications
  • Decision Sciences (miscellaneous)

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