Recently, increased attention has been paid to the standard and standardization. Although there are a lot of technical standards of industrial goods affect industries dramatically, many past researches were only with regard to the standard and standardization of consumer goods such as video recorders, DVD recorders. The aims of this study are to show the key strategies for decision management at each stage of the standardization process concerning industrial goods. In order to weigh the priority of strategies at each stage of the standardization process, we used AHP (Analytic Hierarchy Process) methodology and built a five stage process model. We revealed that companies needed to respond to the new market demands and begin new technology development at the Cradle Stage so that companies can take leadership of the whole standardization process. Consequently, it can be said that the Cradle Stage and the Convergence Stage are significant prior to the Introduction Stage. Through whole standardization process the strategy of creation and recognition of customers' value is important consistently. To conclude, the supplier who wants to win the standardization competitions should always try to catch the major customers' needs and create new value for major customers throughout the whole standardization process.