RETRACTED ARTICLE: A study on strategic concept of technology management: Perspectives from product management

Masaru Ishioka, Kazuhiko Yasuda

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In the current technology product market under the condition of fast current market trend movements, many orgamzatIons must define the more effective product development concept and strategy to adapt the needs of current market. In this paper, the conceptual management model of strategic product development is introduced. The conceptual model shows strategic approaches for current technology product market. The introduced approach is developed by focusing on the current market customer expectations for the fast changing technology products. The several factors are applied to define the strategies for current technology product market. The factors are: Cost related factor, Product innovation factor, and Product competitive factor. In the research marketing approaches are selected for developing the strategic model. The application of the model is effective for developing the practical product development management methods.

Original languageEnglish
Title of host publicationICAMS 2010 - Proceedings of 2010 IEEE International Conference on Advanced Management Science
PublisherIEEE Computer Society
Pages627-631
Number of pages5
ISBN (Print)9781424469291
DOIs
Publication statusPublished - 2010 Jan 1

Publication series

NameICAMS 2010 - Proceedings of 2010 IEEE International Conference on Advanced Management Science
Volume3

Keywords

  • Marketing strategy
  • Product development strategy
  • Product management
  • Sustainable product development
  • Technology management

ASJC Scopus subject areas

  • Management Science and Operations Research

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