Quantity of potential resources from view point of naming rights

Shinichi Kon, Kouichi Ishizaka

Research output: Contribution to journalArticlepeer-review


Naming rights is new merchandise that can sell without cost. It will help to improve the management of cities. Using an equation that set up after the rate of television commercial, it was judged that advertising value of many things, and it was found that there were many potential resources in cities.

Original languageEnglish
Pages (from-to)305-308
Number of pages4
JournalAIJ Journal of Technology and Design
Issue number29
Publication statusPublished - 2009 Feb


  • Advertisement
  • Management of cities
  • Naming rights
  • Quantity of potential resources

ASJC Scopus subject areas

  • Architecture
  • Building and Construction


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