Psychology of Cosmetic Behavior

    Research output: Chapter in Book/Report/Conference proceedingChapter

    2 Citations (Scopus)


    In 1985, the first book of psychological research on cosmetic behavior was published, The Psychology of Cosmetic Treatments by Graham and Kligman. The book revealed and spread the unknown psychological potential of cosmetic usage as an adjunct to medication, so-called cosmetic therapy. Not only cosmetic therapy but also various psychological studies have been undertaken since this time. The following authors also published books on this topic after the 1990s in Japan: Shiseido Institute of Beauty Sciences, Daibo and Kohyama, Daibo, and Shiseido Beauty Solution Development Center.The aim of this chapter is to introduce the psychological attainment of cosmetics and discuss the functional role that cosmetic behavior plays in everyday life, after reviewing the history of cosmetics.

    Original languageEnglish
    Title of host publicationCosmetic Science and Technology
    Subtitle of host publicationTheoretical Principles and Applications
    PublisherElsevier Inc.
    Number of pages13
    ISBN (Electronic)9780128020548
    ISBN (Print)9780128020050
    Publication statusPublished - 2017 Mar 28


    • Psychology of cosmetic behavior

    ASJC Scopus subject areas

    • Chemistry(all)


    Dive into the research topics of 'Psychology of Cosmetic Behavior'. Together they form a unique fingerprint.

    Cite this