In 1985, the first book of psychological research on cosmetic behavior was published, The Psychology of Cosmetic Treatments by Graham and Kligman. The book revealed and spread the unknown psychological potential of cosmetic usage as an adjunct to medication, so-called cosmetic therapy. Not only cosmetic therapy but also various psychological studies have been undertaken since this time. The following authors also published books on this topic after the 1990s in Japan: Shiseido Institute of Beauty Sciences, Daibo and Kohyama, Daibo, and Shiseido Beauty Solution Development Center.The aim of this chapter is to introduce the psychological attainment of cosmetics and discuss the functional role that cosmetic behavior plays in everyday life, after reviewing the history of cosmetics.
|Title of host publication||Cosmetic Science and Technology|
|Subtitle of host publication||Theoretical Principles and Applications|
|Number of pages||13|
|Publication status||Published - 2017 Mar 28|
- Psychology of cosmetic behavior
ASJC Scopus subject areas