Product development strategies for mature products

Masaru Ishioka, Kazuhiko Yasuda, Koichi Iwata

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)


The product development strategies for marketing mature products was discussed. It is necessary for companies to develop new products strategically to continually supply products to the market effectively. The strategies for the mature products were classified by the level of ability of product development and product competitiveness for each product.

Original languageEnglish
Title of host publicationPICMET
EditorsD.F. Kocaoglu, T.R. Anderson, D.F. Kocaoglu, T.R. Anderson
Number of pages1
Publication statusPublished - 2002 Dec 1
EventPortland International Conference on Management of Engineering and Technology (PICMET) - Portland, OR, United States
Duration: 2001 Jul 292001 Aug 2

Publication series



OtherPortland International Conference on Management of Engineering and Technology (PICMET)
CountryUnited States
CityPortland, OR

ASJC Scopus subject areas

  • Engineering(all)

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