Post-purchase reassessment and improvement of neuroendoscope holder: Importance of physician-manufacturer communication

BACKGROUND: Modern medical management requires constant quality improvement of the various instruments used for surgical procedures. Higher quality, less complicated handling, and reduced maintenance are all desirable qualities. However, any improvements in instrumentation require that surgeons must clearly understand the application of the device by adherence to the manufacturer's instructions. The weakness of this one-way information flow depends on the low interest among medical personnel for post-purchase reassessment. OBJECTIVE: Service industries have research departments to investigate the post-purchase behavior of customers, and service recovery is considered essential to retain customers after service failure. All service providers can suffer service failures, and even the best providers may make errors in delivering service. Such an approach has been increasingly adopted in the risk management at medical institutions. METHODS: We report our clinical trials of the post-purchase reassessment and product improvement of surgical instrumentation. Medical personnel reassessed the use of a newly developed endoscope holder based on the manufacturer's manual and made recommendations for possible improvements, which were examined by the manufacturer. RESULTS: Simple but important improvement was achieved for reducing the instability and uncertainty of instrument fixation. CONCLUSION: This bi-directional post-purchase communication between medical personnel and manufacturers can improve risk management in medical institutions.