NPD-process and planning in Japanese engineering companies - Findings from an interview research

Cornelius Herstatt, Christoph Stockstrom, Akio Nagahira

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Abstract

In new product development (NPD) companies often struggle to achieve both, efficiency as well as flexibility due to their often opposing implications for organizing and managing NPD projects.

Original languageEnglish
Title of host publicationManagement of Technology and Innovation in Japan
PublisherSpringer
Pages249-265
Number of pages17
ISBN (Print)3540253262, 9783540253266
DOIs
Publication statusPublished - 2006

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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