TY - CHAP
T1 - Notice of Retraction
T2 - A study on strategic concept of technology management: Perspectives from product management
AU - Ishioka, Masaru
AU - Yasuda, Kazuhiko
PY - 2010
Y1 - 2010
N2 - In the current technology product market under the condition of fast current market trend movements, many orgamzatIons must define the more effective product development concept and strategy to adapt the needs of current market. In this paper, the conceptual management model of strategic product development is introduced. The conceptual model shows strategic approaches for current technology product market. The introduced approach is developed by focusing on the current market customer expectations for the fast changing technology products. The several factors are applied to define the strategies for current technology product market. The factors are: Cost related factor, Product innovation factor, and Product competitive factor. In the research marketing approaches are selected for developing the strategic model. The application of the model is effective for developing the practical product development management methods.
AB - In the current technology product market under the condition of fast current market trend movements, many orgamzatIons must define the more effective product development concept and strategy to adapt the needs of current market. In this paper, the conceptual management model of strategic product development is introduced. The conceptual model shows strategic approaches for current technology product market. The introduced approach is developed by focusing on the current market customer expectations for the fast changing technology products. The several factors are applied to define the strategies for current technology product market. The factors are: Cost related factor, Product innovation factor, and Product competitive factor. In the research marketing approaches are selected for developing the strategic model. The application of the model is effective for developing the practical product development management methods.
KW - Marketing strategy
KW - Product development strategy
KW - Product management
KW - Sustainable product development
KW - Technology management
UR - http://www.scopus.com/inward/record.url?scp=77957277366&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77957277366&partnerID=8YFLogxK
U2 - 10.1109/ICAMS.2010.5552885
DO - 10.1109/ICAMS.2010.5552885
M3 - Chapter
AN - SCOPUS:77957277366
SN - 9781424469291
T3 - ICAMS 2010 - Proceedings of 2010 IEEE International Conference on Advanced Management Science
SP - 627
EP - 631
BT - ICAMS 2010 - Proceedings of 2010 IEEE International Conference on Advanced Management Science
PB - IEEE Computer Society
ER -
