TY - BOOK
T1 - Medi@sia
T2 - Global media/tion in and out of context
AU - Holden, Todd Joseph Miles
AU - Scrase, Timothy J.
PY - 2006/8/9
Y1 - 2006/8/9
N2 - This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people's practices, values and behaviour in contemporary Asia.
AB - This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people's practices, values and behaviour in contemporary Asia.
UR - http://www.scopus.com/inward/record.url?scp=84906029293&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84906029293&partnerID=8YFLogxK
U2 - 10.4324/9780203019016
DO - 10.4324/9780203019016
M3 - Book
AN - SCOPUS:84906029293
SN - 0415371554
SN - 9780203019016
BT - Medi@sia
PB - Routledge
ER -