Impact analysis of front end practices in innovative New Product Development in Japanese manufacturing companies

Akio Nagahira, Isao Sugiyai, Cornelius Herstatt, Birgit Verworn, Christoph Stockstrom, Yong Cao, Takashi Masaki

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Recently, increased attention has been paid to the front end of New Product Development (NPD). In this paper, we report on the key factors for success with regard to the front end activities of NPD in 513 Japanese companies. We develop and test a causal model of relationships among key variables relating to front end factors and success. The causal model is tested with AMOS using information from 513 completed NPD projects from Japanese manufacturing firms. The results of this study are summarised as follows: First, the more both market uncertainty and technical uncertainties are reduced during the front end, the higher is the effectiveness of NPD projects. Second, the more intensively new projects are planned prior to the start of development, the more both market and technical uncertainties are reduced. Finally, in industry goods firms, it is easy for managers to develop Initial Planning, which has a greater impact on Reduction of Market Uncertainty compared to consumer goods firms. In contrast, as it is very difficult for managers in consumer goods firms to develop an initial plan, managers involve several function members within their project team, and often bring in external resources to reduce market uncertainty. (c) 2006 PICMET.

Original languageEnglish
Title of host publicationPICMET '06 - Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for the Global Future
Pages2586-2594
Number of pages9
DOIs
Publication statusPublished - 2006
EventPICMET '06 - Technology Management for the Global Future - Istanbul, Turkey
Duration: 2006 Jul 82006 Jul 13

Publication series

NamePortland International Conference on Management of Engineering and Technology
Volume6

Other

OtherPICMET '06 - Technology Management for the Global Future
CountryTurkey
CityIstanbul
Period06/7/806/7/13

ASJC Scopus subject areas

  • Engineering(all)
  • Strategy and Management

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    Nagahira, A., Sugiyai, I., Herstatt, C., Verworn, B., Stockstrom, C., Cao, Y., & Masaki, T. (2006). Impact analysis of front end practices in innovative New Product Development in Japanese manufacturing companies. In PICMET '06 - Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for the Global Future (pp. 2586-2594). [4077678] (Portland International Conference on Management of Engineering and Technology; Vol. 6). https://doi.org/10.1109/PICMET.2006.296856