How the difference in product characteristics affects the relationship with customers? In the case of the electronics parts industry increasing its focus on the automotive market

Chihiro Sato

Research output: Contribution to journalConference articlepeer-review

Abstract

The electronic parts industry of Japan is very internationally competitive. However, the types of suppliers can be roughly classified into two types; a specialized supplier and a generalized supplier according to the on-going "selection and concentration" of business operations, and each supplier has a different product characteristics. In recent years, the electronic parts industry in Japan attempts to increase its focus on the automotive market. While expanding auto parts transactions, it can be thought the differences in product characteristics in each supplier will make a difference in the relationship with customers. In this paper, by comparing analysis of a specialized supplier and a generalized supplier increasing their focus on auto parts transactions, it is clarified generalized supplier tends to maintain fixed relationships with customers in comparison with specialized supplier in the auto parts transaction.

Original languageEnglish
Pages (from-to)542-547
Number of pages6
JournalProceedings of the International Conference on Industrial Engineering and Operations Management
Volume2019
Issue numberMAR
Publication statusPublished - 2019 Jan 1
Event9th International Conference on Industrial Engineering and Operations Management, IEOM 2019 - Bangkok, Thailand
Duration: 2019 Mar 52019 Mar 7

Keywords

  • Auto parts transaction
  • Electronic parts industry
  • Relational skills
  • Supplier system

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research
  • Control and Systems Engineering
  • Industrial and Manufacturing Engineering

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