Fuzzy front End practices in innovating japanese companies

Cornelius Herstatt, Christoph Stockstrom, Birgit Verworn, Akio Nagahira

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)

Abstract

In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in 553 Japanese mechanical and electrical engineering companies. We explore typical activities concerning the generation and assessment of new product ideas, the reduction of technological as well as market uncertainty and front end planning. Finally, we report on the differences between successful and unsuccessful companies. Our study confirms earlier findings about the frequent use of creativity techniques in Japan during the process of idea generation. We also find companies to be intensively involved in upper management and customers on NPD projects. While integrating upper management is of vital importance for assessing new product ideas, integrating customers and users is primarily used to developing product ideas and concepts. We further find evidence that successful companies integrate their customers more frequently in the process of developing and assessing new product ideas than non-successful companies. In addition, the former integrate customer requirements into their product definitions more often and also translate these requirements into technical specifications more frequently than non-successful companies. Finally, successful companies more often systematically plan a project prior to its start than unsuccessful ones.

Original languageEnglish
Pages (from-to)43-60
Number of pages18
JournalInternational Journal of Innovation and Technology Management
Volume3
Issue number1
DOIs
Publication statusPublished - 2006 Mar

Keywords

  • Front end
  • Japan
  • New product development

ASJC Scopus subject areas

  • Management of Technology and Innovation

Fingerprint Dive into the research topics of 'Fuzzy front End practices in innovating japanese companies'. Together they form a unique fingerprint.

Cite this