Fuzzy front-end activities in new product development process: A comparative study of Japanese and Korean projects

Ruslan Mammetseyidov, Akio Nagahira

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The aim of this study was to reveal both direct and indirect impacts of fuzzy front-end activities in Japanese and Korean manufacturing firms during corresponding successful periods of each country. The analysis of 540 Japanese and 293 Korean new product development projects was carried out using structural equation modelling. The results suggest that Korean firms tended to keep more close attention on reduction of market uncertainty activities compared to Japanese firms. In addition, initial planning activities are strongly significant in minimising changes that could lead to revision of a whole project, but not on minimising changes that are necessary to adapt to requirements determined by dynamic business environmental changes.

Original languageEnglish
Pages (from-to)465-494
Number of pages30
JournalInternational Journal of Product Development
Volume20
Issue number6
DOIs
Publication statusPublished - 2015

Keywords

  • FFE
  • Fuzzy front end
  • Japanese firms
  • Korean firms
  • NPD
  • New product development
  • Project execution phase
  • SEM
  • Smart PLS
  • Structural equation modelling

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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