Establishing guidelines on how to improve the web site content based on the identification of representative pages

Sebastián A. Ríos, Eduardo S. Vera, Juan D. Velásquez, Hiroshi Yasuda, Terumasa Aoki

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

The internet has become a big battlefield where organizations are trying to keep their present clients and to gain new ones. Two important weapons that the organizations have are to make a good web site design and to have a content interesting for the visitors. To improve the web site content many tools have been developed. However, it is hard to figure out how to apply these changes. Furthermore, in complex web sites, this is a non trivial task. We propose a novel approach that helps to improve a web site content using a SOFM and performing a reverse clustering analysis that allows us to gather the most representative web pages from a web site, using this small set of pages as a guideline of how these enhancements should be performed. The effectiveness of the method was tested in a real web site.

Original languageEnglish
Title of host publicationProceedings - 2005 IEEE/WIC/ACM InternationalConference on Web Intelligence, WI 2005
Pages284-288
Number of pages5
DOIs
Publication statusPublished - 2005 Dec 1
Event2005 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2005 - Compiegne Cedex, France
Duration: 2005 Sep 192005 Sep 22

Publication series

NameProceedings - 2005 IEEE/WIC/ACM InternationalConference on Web Intelligence, WI 2005
Volume2005

Other

Other2005 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2005
CountryFrance
CityCompiegne Cedex,
Period05/9/1905/9/22

ASJC Scopus subject areas

  • Engineering(all)

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