Episodic Volunteering in Sport Events: A Seven-Country Analysis

Aya Okada, Yu Ishida, Naoto Yamauchi, Henrietta Grönlund, Chao Zhang, Irina Krasnopolskaya

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Given its ubiquitous nature, sport events are one of the most popular venues for episodic volunteering around the world. This article explores the rare dataset of volunteering in sport events in seven countries—Finland, Ghana, India, Japan, Switzerland, Tanzania, United States—to overview the differences and similarities identified in demography, volunteers’ reactions to hosts’ management strategies, satisfaction, and intention to volunteer again. Key findings include differences in the level of satisfaction, where responses among American volunteers were the highest. We also find that although well-organized management strategies such as quality training, communication, and proper appreciation led to higher satisfaction, these factors did not contribute to volunteers’ intent to volunteer again. Such management style might be too impersonal with less autonomy on the part of volunteers that they may not feel needed in future events. Somewhat messy management might motivate volunteers to participate again.

Original languageEnglish
Pages (from-to)459-471
Number of pages13
Issue number3
Publication statusPublished - 2022 Jun


  • Comparative analysis
  • Episodic volunteering
  • Event volunteering
  • Sport

ASJC Scopus subject areas

  • Business and International Management
  • Sociology and Political Science
  • Public Administration
  • Strategy and Management


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