TY - GEN
T1 - Effects of trust on group buying websites in China
AU - Chen, Na
AU - Rau, Pei Luen Patrick
PY - 2012/10/4
Y1 - 2012/10/4
N2 - The research aimed to investigate 1) the factors influencing Chinese customers' trust and purchasing probability of group buying websites; 2) the differences of trust on B2C and group buying websites; and 3) whether the Theory of Reasoned Action and Gefen's summarization of trust antecedents applicable for Chinese group buying websites. The study consisted of three phases: 1) a pre-questionnaire about general trust on B2C and group buying websites; 2) an in-lab experiment following by a post-questionnaire after each trust situation; 3) a short open interview. According to the results, 1) Cognition-Based Antecedent trust is the most important factor influencing Chinese customers' trusts and purchasing probabilities of both B2C and group buying websites. 2) Participants show significantly lower general Trust Beliefs and Trust Intends on group buying websites. However, under the same trust situation, participants show significantly higher purchasing probabilities on group buying websites. 3) The Theory of Reasoned Action and Gefen's summarization of trust antecedents are not applicable for current Chinese group buying. Some implications for group buying websites were discussed.
AB - The research aimed to investigate 1) the factors influencing Chinese customers' trust and purchasing probability of group buying websites; 2) the differences of trust on B2C and group buying websites; and 3) whether the Theory of Reasoned Action and Gefen's summarization of trust antecedents applicable for Chinese group buying websites. The study consisted of three phases: 1) a pre-questionnaire about general trust on B2C and group buying websites; 2) an in-lab experiment following by a post-questionnaire after each trust situation; 3) a short open interview. According to the results, 1) Cognition-Based Antecedent trust is the most important factor influencing Chinese customers' trusts and purchasing probabilities of both B2C and group buying websites. 2) Participants show significantly lower general Trust Beliefs and Trust Intends on group buying websites. However, under the same trust situation, participants show significantly higher purchasing probabilities on group buying websites. 3) The Theory of Reasoned Action and Gefen's summarization of trust antecedents are not applicable for current Chinese group buying. Some implications for group buying websites were discussed.
KW - B2C website
KW - Group buying website
KW - Trust antecedent
KW - Trust belief and trust intend
UR - http://www.scopus.com/inward/record.url?scp=84866882422&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84866882422&partnerID=8YFLogxK
U2 - 10.1145/2350046.2350103
DO - 10.1145/2350046.2350103
M3 - Conference contribution
AN - SCOPUS:84866882422
SN - 9781450314961
T3 - APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction
SP - 279
EP - 288
BT - APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction
T2 - 10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012
Y2 - 28 August 2012 through 31 August 2012
ER -