Development of fluffy screen system and field trial at a shopping mall

Yusuke Tamura, Soichiro Morishita, Hajime Asama

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Digital signage has been used for services such as advertisement and guidance in public spaces. The use of interactive digital signage has been increasing in recent years. To make full use of the interactivity of digital signage, it is necessary for people to start to interact. In this study, we made a hypothesis that fluffy objects have attraction affordance, and aimed to verify this hypothesis by developing a fluffy screen system. The proposed system is inflated with air. Then, multiple touch inputs from the outside of the screen are detected by cameras inside the screen, and clustering is performed. The information is presented by LCD projectors based on the results of clustering. A field trial in a shopping mall was conducted to verify the hypothesis. A very high interaction rate was realized during the trial of four hours. The results strongly support the hypothesis.

Original languageEnglish
Pages (from-to)492-498
Number of pages7
JournalInternational Journal of Automation Technology
Issue number4
Publication statusPublished - 2018 Jul
Externally publishedYes


  • Attraction affordance
  • Interactive digital signage
  • Touchscreen

ASJC Scopus subject areas

  • Mechanical Engineering
  • Industrial and Manufacturing Engineering


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