Considerations for commoditization factors in flat-screen TV industry

Hirotoshi Uehara, Yusuke Makino, Hiroyuki Nagano, Keisuke Uenishi, Shuichi Ishida

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Price declining factors of flat-screen TV with a focus on LCD TV are analyzed from two different aspects in terms of commoditization: Aspect of company's product development such as adoption ratio of self-manufactured panels and offshore production ratio and aspect of LCD panel industry growth. It was confirmed that product development has impact on price decline and that there is a strong relationship between LCD panel production capability and LCD TV price decline. Considering these analysis results, it is believed that modularization and Japanese manufacturers' offshore production have led to global competition and production volume has increased due to active investment on LCD industry, which resulted in price competition and commoditization. In light of all this, there are some implications for Japanese manufacturers: First one is whether or not products can continually provide differentiated values and second is to implement adequate development strategies to internally retain product collaboration process technology.

Original languageEnglish
Title of host publicationIEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages381-384
Number of pages4
ISBN (Electronic)9781479909865
DOIs
Publication statusPublished - 2014 Nov 18
Externally publishedYes
Event2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand
Duration: 2013 Dec 102013 Dec 13

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Conference

Conference2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
CountryThailand
CityBangkok
Period13/12/1013/12/13

Keywords

  • Commoditization factors
  • Flat-Screen TV
  • Japanese manufacturers
  • LCD TV
  • offshore production

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

Fingerprint Dive into the research topics of 'Considerations for commoditization factors in flat-screen TV industry'. Together they form a unique fingerprint.

Cite this