Computational customer behavior modeling for knowledge management with an automatic categorization using retail service's datasets

Tsukasa Ishigaki, Takeshi Takenaka, Yoichi Motomura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

In the retail service, knowledge management with point of sales (POS) data mining is integral to maintaining and improving productivity. The present paper describes a method of computational customer behavior modeling based on real datasets, and we demonstrate some knowledge extractions from the model. The model is constructed by Bayesian network based on a large-scale POS dataset that incorporates customer identification information and questionnaire responses. In addition, we employ an automatic categorization using probabilistic latent semantic indexing (PLSI), because an appropriate categorization of customers and items is needed for construction of a useful model in real services. We identify a number of categories with regard to customer behavior, and demonstrate the efficacy of our knowledge extraction approach for effective service provision and knowledge management.

Original languageEnglish
Title of host publicationProceedings - IEEE International Conference on E-Business Engineering, ICEBE 2010
Pages528-533
Number of pages6
DOIs
Publication statusPublished - 2010 Dec 1
Externally publishedYes
EventIEEE International Conference on E-Business Engineering, ICEBE 2010 - Shanghai, China
Duration: 2010 Nov 102010 Nov 12

Publication series

NameProceedings - IEEE International Conference on E-Business Engineering, ICEBE 2010

Other

OtherIEEE International Conference on E-Business Engineering, ICEBE 2010
CountryChina
CityShanghai
Period10/11/1010/11/12

Keywords

  • Bayesian network
  • Customer behavior modeling
  • Large-scale data
  • Plobabilistic latent semantic indexing (PLSI)
  • Service engineering

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Computer Networks and Communications

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