Chic or social: Visual popularity analysis in online fashion networks

Kota Yamaguchi, Tamara L. Berg, Luis E. Ortiz

Research output: Chapter in Book/Report/Conference proceedingConference contribution

40 Citations (Scopus)

Abstract

From Flickr to Facebook to Pinterest, pictures are increasingly becoming a core content type in social networks. But, how important is this visual content and how does it influence behavior in the network? In this paper we study the effects of visual, textual, and social factors on popularity in a large real-world network focused on fashion. We make use of state of the art computer vision techniques for clothing representation, as well as network and text information to predict post popularity in both in-network and out-ofnetwork scenarios. Our experiments find significant statistical evidence that social factors dominate the in-network scenario, but that combinations of content and social factors can be helpful for predicting popularity outside of the network. This in depth study of image popularity in social networks suggests that social factors should be carefully considered for research involving social network photos.

Original languageEnglish
Title of host publicationMM 2014 - Proceedings of the 2014 ACM Conference on Multimedia
PublisherAssociation for Computing Machinery, Inc
Pages773-776
Number of pages4
ISBN (Electronic)9781450330633
DOIs
Publication statusPublished - 2014 Nov 3
Event2014 ACM Conference on Multimedia, MM 2014 - Orlando, United States
Duration: 2014 Nov 32014 Nov 7

Publication series

NameMM 2014 - Proceedings of the 2014 ACM Conference on Multimedia

Other

Other2014 ACM Conference on Multimedia, MM 2014
CountryUnited States
CityOrlando
Period14/11/314/11/7

Keywords

  • Online fashion networks
  • Social multimedia

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Computer Vision and Pattern Recognition
  • Media Technology
  • Software

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  • Cite this

    Yamaguchi, K., Berg, T. L., & Ortiz, L. E. (2014). Chic or social: Visual popularity analysis in online fashion networks. In MM 2014 - Proceedings of the 2014 ACM Conference on Multimedia (pp. 773-776). (MM 2014 - Proceedings of the 2014 ACM Conference on Multimedia). Association for Computing Machinery, Inc. https://doi.org/10.1145/2647868.2654958