An effect of tsunami to hotel occupancy: A case of Phuket, Thailand

J. Tang, N. Leelawat, A. Suppasri, F. Imamura

Research output: Contribution to journalConference articlepeer-review

1 Citation (Scopus)

Abstract

As a popular city for global tourists, more than one third of the Phuket GPP depends on the hotel and restaurant sector. The 2004 Indian Ocean Tsunami caused a serious physical damage to hotels and a high cancellation of bookings in the post disaster period, which, in turn, led to most THB 3 billion drop of the hotel and restaurant sector income in 2005 in Phuket. In addition, many tourism facilities in Phuket suffered bankruptcy or a slump, because they started their business again immediately after the reconstruction phase, while tourists did not really come back. This paper is an initiative study of our research project to evaluate the effects of the 2004 Indian Ocean Tsunami on Hotel Occupancy, with a focus on the speed for the physical reconstruction and tourism market recovery. We collected the physical reconstruction period and the hotel occupancy recovery data of six hotels that located in the Patong Beach of Phuket from 2003 to 2017. Through calculation, the average of damage rate (i.e., unavailability of the rooms in this study) is 55.89%, with an average speed for the physical reconstruction to rebuild the rooms about 6.07% of the overall rooms per month. The quotient of these two values indicates that the reconstruction period is around 9.2 months. However, the average period for reconstruction and tourism recovery is about 20 months. There is an about 11 months' delay between that hotel and resorts have finished the reconstruction and the tourists start to visit Phuket as usual. Therefore, the local government, local tourist authority, and hotel entrepreneurs can consider these findings in order to prepare the recovery plan for tourism industry in the future tsunami.

Original languageEnglish
Article number012033
JournalIOP Conference Series: Earth and Environmental Science
Volume273
Issue number1
DOIs
Publication statusPublished - 2019 Jul 16
Event11th Aceh International Workshop and Expo on Sustainable Tsunami Disaster Recovery, AIWEST-DR 2018 - Banda Aceh, Indonesia
Duration: 2018 Oct 102018 Oct 12

Keywords

  • 2004 Indian Ocean Tsunami
  • Hotel Occupancy
  • Patong Beach
  • Tourist Business Recovery
  • Tourist Industry

ASJC Scopus subject areas

  • Environmental Science(all)
  • Earth and Planetary Sciences(all)

Fingerprint Dive into the research topics of 'An effect of tsunami to hotel occupancy: A case of Phuket, Thailand'. Together they form a unique fingerprint.

Cite this