Affective impressions and memorability of color-form combinations

Yuiko Sakuta, Jiro Gyoba

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)

    Abstract

    In this study the authors investigate how various impressions affect the recognition of color-form pairs. They performed a preliminary study, a main study of impression rating using the semantic differential method, and a recognition experiment. On the basis of the preliminary study, the authors chose 14 appropriate pairs of adjectives and 48 color and form stimuli and used them for the main study. Factor analysis of the main study extracted three factors: Activity, Potency, and Evaluation. In the recognition test, the authors found that color-form pairs with congruent impressions in Activity or Potency were more easily recognized than pairs with incongruent impressions. In contrast, pairs with incongruent impressions in Evaluation were recognized more easily than congruent pairs. These results are discussed in relation to the assumed network representations of affective impressions that have different characteristics depending on the three factors.

    Original languageEnglish
    Pages (from-to)191-207
    Number of pages17
    JournalJournal of General Psychology
    Volume133
    Issue number2
    DOIs
    Publication statusPublished - 2006 Apr

    Keywords

    • Color and form
    • Impression
    • Recognition memory
    • Semantic differential method

    ASJC Scopus subject areas

    • Gender Studies
    • Experimental and Cognitive Psychology
    • Arts and Humanities (miscellaneous)

    Fingerprint

    Dive into the research topics of 'Affective impressions and memorability of color-form combinations'. Together they form a unique fingerprint.

    Cite this