A study on market oriented product innovation strategies for technology product market

Masaru Ishioka, Kazuhiko Yasuda

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

For the traditional product market, customer's requirements for the new product are product quality, cost, and delivery. However, several emerging market trend such as competitive technology product market requires different product development management. This paper defines the concept for strategic approach for the high technology product market. The suggested management method defines the different approach to satisfy the customers in the target market. The introduced approach effectively manages the three types of innovation concepts. The innovation factors are applied to define the strategies for approaching high technology product market. The paper defines the several practical management methods for the current high technology market by using the three innovation factors.

Original languageEnglish
Title of host publicationIE and EM 2009 - Proceedings 2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management
Pages959-963
Number of pages5
DOIs
Publication statusPublished - 2009 Dec 1
Event2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management, IE and EM 2009 - Beijing, China
Duration: 2009 Oct 212009 Oct 23

Other

Other2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management, IE and EM 2009
CountryChina
CityBeijing
Period09/10/2109/10/23

Keywords

  • Innovation management
  • Marketing strategy
  • Product development strategy
  • Product innovation
  • Service innovation

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering

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